We have watched YouTubers take over the industries of fashion, food, movies and merchandise. Although one of the most popular genres has been writing books. I recently walked into a Barnes and Noble where I was greeted with a wall of books, solely written by YouTubers. These books are topping bestseller lists and are constantly getting sold out. Many YouTubers have gone on book tours to sign books for hundreds of fans at a time.
YouTubers have become some of the most influential people on the planet. Most teenagers probably know the majority of these names: Zoe Sugg, Tyler Oakley, Hannah Hart, Michelle Phan, Dan Howell, Phil Lester, Connor Franta, Cassey Ho, Tanya Burr, Alfie Deyes, Joe Sugg and Grace Helbig. Four of these people have created products in the fashion and beauty industry. Five of these people have their own merchandise. One of these people have produced a movie which they have starred in. And all of these people are authors.
Their books vary from genre to genre. Consisting of autobiographies, fiction, how to books and even graphic novels. Many of them have been signed onto sequels by the book publishers. Although some of them have been wrapped in ghostwriting scandals and are victims to hate comments every day, they still gain millions of subscribers and can reach out to people all over the world. So what do books have to do with that?
As these YouTubers write books that make it to number one of the best seller list in weeks and even days, does that mean that teens just might be reading more? Does YouTubers branching out into the world of literature encourage viewers to be more interested in books? Or does it simply keep teens in the world of social media?
I would say that yes, it does encourage people to read more. By reading the books of people who have so much influence in our digital world, probably makes people actually read these books. They are wildly popular and sell out to adoring fans who can’t wait to get their hands on these books. But does it distract from social media? I say no because these authors truly are “social media celebrities” and that is where their lives are centered. These books have never get people to want to read more than they check said YouTuber’s Snapchat story. But these celebrities have definitely changed the world of young adult literature, with a very positive outcome.